The BBC Program, Secrets of the Superbrands, revealed (unsurprisingly) that devoted Mac users regard their hallowed product with the same conviction that others feel toward religion.
The program studied Alex Brooks, the editor of World of Apple and self-proclaimed Apple-obsessor. A team of neuroscientists studied Brooks’ brain under MRI while subjecting him to a variety of product images, both of Mac and non-Mac products. The portions of the brain that were stimulated by the Mac images were identical to those previously identified in studies of how religion affects the brain. The findings lead the show’s presenter, Alex Riley, to conclude “The Apple products are triggering the same bits of [Brooks’] brain as religious imagery triggers in a person of faith.”
Apple celebrated the 10-year anniversary of its shrine-like Apple Stores on May 19th.
Article first published as Holy Mac! Apple Invokes Religious Fervor in Mac Devotees on Technorati.
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